Sustainable Shaun
Brief
We were commissioned to ‘dress’ the Green Capital Lab to create a platform to play and promote the ‘Sustainable Shaun’ game.
Working with Aardman’s iconic sheep and friends, we created a fun and exciting environment for young and old to visit, learn and experience the game.
The entire exhibition was made out of 75% recycled cardboard and was 100% recyclable once the display was finished.
Outcome
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The Lab attracted over 20,000 people through the door over the summer.
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The game attracted players from over 100 countries.
