West of England Combined Authority Mayoral Election
Brief
In 2017 the West of England held an election for the region’s first Combined Authority Mayor. We produced a statutory booklet printed and delivered to the entire southwest region, digital advertising and a quiz to raise awareness of the election and encourage people to vote. This included infographics, video, paid for advertising and partner toolkits.
Outcome
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Overall voter turnout 29.72% (prediction of 20%). Second highest Metro Mayor election turnout in the country.
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1900 participants in online devo quiz – 91% awareness of devolution.
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Two Thunderclaps reached 724k people.
